Ubomi Tours
Our Journey Unfolds Here
Ubomi Tours is a proud member of Women in Tourism, a national platform that champions and empowers women-led tourism businesses across South Africa. Through this strategic partnership, we gain access to industry expertise, training, and networks that amplify our mission, turning tourism into a force for sustainable community transformation.
Our membership not only strengthens our credibility but also ensures that every tour you book contributes to a movement that uplifts women, builds entrepreneurs, and preserves heritage. Every tour you book becomes part of a larger story — one of empowerment, cultural preservation, and lasting transformation.
Meet Our Amazing Partners
Our Purpose
Our vision:
As a black woman-owned Tour Operating Company and Destination Expert, our vision at Ubomi Tours is
to transform travel into a life-giving experience that restores culture, promotes wellness, and unlocks
hidden treasures in South Africa’s lesser-known destinations, leaving communities empowered and
travellers transformed.
Mission:
Ubomi Tours — “Ubomi” means “life” in isi Xhosa — exists to breathe life into every journey, unveiling
South Africa’s hidden destinations. We celebrate and restore culture, promote wellness, and create
opportunities that uplift communities. Through authentic travel experiences, we connect travellers to the
heart of our nation, turning each adventure into a story of lasting impact.
Core Beliefs
- Integrity
- Community
- Authenticity
- Sustainability
- Cultural Respect
- Wellness Focus
- Positive Impact
Why Choose Ubomi Tours?
Choosing Ubomi Tours means embracing unforgettable adventures. We offer authentic experiences, connect you to local cultures, and ensure every journey creates a positive impact. Discover the difference!
1
Unique Experiences
2
Community-Centered Travel
3
Lasting Impact